Our team of experienced attorneys offers a wide range of legal services tailored specifically to the unique needs of adtech platforms, publishers, advertisers, and data providers. We understand the intricacies of programmatic advertising, data-driven marketing, and digital advertising technologies. From drafting and negotiating advertising contracts to addressing data privacy concerns and regulatory compliance, we have the expertise to protect your interests and maximize your commercial potential in the fast-paced adtech landscape.
Effective contracts are the foundation of successful adtech ventures. Our attorneys are skilled in drafting and negotiating a wide range of contracts, including ad placement agreements, data licensing agreements, data sharing agreements, service agreements, and platform terms of service. We ensure that your contracts are tailored to your specific needs, protect your legal interests, and set a solid foundation for your business relationships in the adtech industry.
In the highly competitive adtech landscape, intellectual property is often a crucial asset. Our attorneys have extensive experience in intellectual property protection and licensing, helping clients safeguard their rights in trademarks, copyrights, and patents. We assist in conducting trademark searches, filing trademark applications, and negotiating licensing agreements to protect your intellectual assets and maximize their commercial value. Whether you are an adtech platform or a data provider, we ensure that your intellectual property is well-protected.
Advertising and marketing regulations are continually evolving, requiring businesses to stay compliant with industry standards and guidelines. Our legal team stays up-to-date with the latest advertising and marketing regulations, including the Federal Trade Commission (FTC) guidelines and industry-specific self-regulatory frameworks. We provide guidance on compliance with advertising disclosure requirements, endorsements, sponsored content, and consumer protection laws. With our expertise, you can navigate the legal landscape while maintaining transparency and building trust with your audience.
In the era of data-driven advertising, data privacy and compliance are paramount. Our legal team possesses an in-depth understanding of data protection laws and regulations, including the California Consumer Privacy Act (CCPA). We can assist you in developing and implementing robust data privacy policies, ensuring compliance with relevant regulations, and minimizing the risk of data breaches. With our guidance, you can build customer trust, protect sensitive data, and navigate the complex data privacy landscape with confidence.
Managed deal flow for email activation and retargeting services provider and advised on privacy law compliance.
Drafted template agreements for automated sponsored content email publishing service.